Tesla's once-loyal customers flee to competitors as Musk's political adventures cost the company billions. European sales plummet while former superfans publicly renounce their allegiance. The electric revolution continues without its pioneer.
Tesla's dramatic 45% European sales collapse comes as owners abandon the brand in record numbers.
Musk's political activities may cost him more than the $100 billion already lost.
The shifting market landscape has shown increased consumer preferences toward local European manufacturers offering competitive EV options.
Data from Edmunds indicates the highest-ever proportion of Tesla owners are now trading in their vehicles for competing brands.
